Digital Rose

A marketing funnel plays a big role in B2B sales. It is one of the steps in converting Internet users from potential customers to real clients. The idea of ​​a marketing funnel stems from the classic Marketing concept: AIDA (Awareness, Interest, Decision, Action).  The funnel is divided into four parts as mentioned above. In each of them, the potential client takes action which converts him to a real client. For each business, it’s different depending on the goals. How it works Potential customers are infused by the wide section of the funnel. That is the so-called ‘unaware’ stage. Those who don’t have money, don’t need the product, don’t rush to buy gradually sift away. The second part is the ‘Interest’. You have to get people's attention here. Convince them why they need that product, how it can help them, what are the benefits. Visual content, promotions, games, and prizes, are ways to grab the attention of the audience. The third section is tricky. You still have ...

In our fast-paced world, we need fast-growing businesses. This means that your brand has to exist in two different worlds. The one is our world and the other is in the vast Online world. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association). This is the definition of ‘brand’: Branding is endowing products and services with the power of a brand (Kotler & Keller, 2015) And this is the definition of ‘branding’. The second world is a powerful digital marketing strategy. It builds real results over months, years, decades and so on. It doesn’t produce them immediately like a PPC campaign but branding is a very valuable marketing asset. The first steps of building your brand online presence aren’t as difficult and scary as they seem. Here are strategies for growing your brand’s reach online. Optimize Your Website Despite 97% of onli...

If you are spending on PPC ads to drive traffic to your eCommerce website, keep in mind that getting clicks is just half the work done. Your ads' goal is to generate traffic. If they fail, they aren’t very effective. Do you know how much revenue your ads make? Are they worth the investment? It’s easy to understand. Measuring ROAS (return on ad spend) tells you exactly which of your PPC ads are the best money generators. This way you will be able to get the most out of your online advertisement. How to Measure ROAS You need to track the conversions and sales metrics of your PPC ads to improve ROAS. ROAS is the revenue generated by a campaign divided by the amount spent on that campaign. Most paid search platforms offer conversion and sales tracking. You can set a transaction conversion value and measure the value generated by each campaign. When measuring ROAS, be sure to consider these factors: Partner/Vendor costs: Here are the general fees and commissions assoc...

Building wealth is a fun activity. Saving up money for your retirement or education for your kids is essential. But what if your goals are even bigger? Financial freedom and no need to work? Sounds great! Now work towards your goals! But how do I learn to invest? There is so much material put there! Keep in mind that no one was born learned. We all make mistakes. We all have expectations and reality breaks them into pieces. How can you avoid making some big mistakes? By reading and learning from experienced people. Here are several points that will guide you through the path of building wealth. 1. I buy assets. Or do I? Many people think that assets are everything that has a cash value. Then others didn’t even know what is “asset”. Anyway, the real definition of this word is a bit different. An asset is something that generates money. In other words, it fills your pocket with sweet cash. Let’s borrow an idea from Rich Dad Poor Dad by Robert Kiyosaki. We have a box ...

People say that the new generation always surpasses the previous. This applies to the business sphere as well. In this fast-paced world, people try to keep up with it. This leads to making your income in very innovative ways. One of them is entrepreneurship. Here are 3 aspiring young lady entrepreneurs. ERICA DOUGLASS Erica Douglass became a millionaire at the young age of 26. She sold her web hosting company for $1,100,000.00. Many people asked her how she became so successful. The interesting thing was she hadn't had an answer! In February 2011 Erica created her very own website called Female Entrepreneur Association . She aims to make an impact on the world. A HUGE IMPACT! She wants to share her knowledge with female entrepreneurs like her, find a cure for the Celiac disease and pursue her many other goals. What a determined lady! Lauren Bush This beauty is the CEO and co-founder of FEED Projects. She is a former model and soon after that, she became a ...

The time you enjoy wasting is not wasted time -Unknown One of my biggest mistakes was not taking enough care for myself. I would concentrate on utilizing every hour with work and beating myself up when I "wasted" time relaxing. This led to a lot of sadness, misery, and tiredness. Now I take as much time for myself as I need. It is hard and you will need time 'till you catch the pace BUT it is all worth it. Spending time with yourself and for yourself is very important. As a high school student, I have a busy schedule. Also, I'm a demanding person and have a lot of goals. I work very hard to fulfill them. Self-Care is not a task for today's To-Do List This is not a thing you can do once and tick it off your task list. You should practice self-care daily. With a little bit of practice, you will get to know yourself better and feel better. Some of us might find relaxing to "speed it up": Dancing, sports, going out, etc. Others just want to sl...