Digital Rose

A marketing funnel plays a big role in B2B sales. It is one of the steps in converting Internet users from potential customers to real clients. The idea of ​​a marketing funnel stems from the classic Marketing concept: AIDA (Awareness, Interest, Decision, Action).  The funnel is divided into four parts as mentioned above. In each of them, the potential client takes action which converts him to a real client. For each business, it’s different depending on the goals. How it works Potential customers are infused by the wide section of the funnel. That is the so-called ‘unaware’ stage. Those who don’t have money, don’t need the product, don’t rush to buy gradually sift away. The second part is the ‘Interest’. You have to get people's attention here. Convince them why they need that product, how it can help them, what are the benefits. Visual content, promotions, games, and prizes, are ways to grab the attention of the audience. The third section is tricky. You still have ...

In our fast-paced world, we need fast-growing businesses. This means that your brand has to exist in two different worlds. The one is our world and the other is in the vast Online world. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association). This is the definition of ‘brand’: Branding is endowing products and services with the power of a brand (Kotler & Keller, 2015) And this is the definition of ‘branding’. The second world is a powerful digital marketing strategy. It builds real results over months, years, decades and so on. It doesn’t produce them immediately like a PPC campaign but branding is a very valuable marketing asset. The first steps of building your brand online presence aren’t as difficult and scary as they seem. Here are strategies for growing your brand’s reach online. Optimize Your Website Despite 97% of onli...

If you are spending on PPC ads to drive traffic to your eCommerce website, keep in mind that getting clicks is just half the work done. Your ads' goal is to generate traffic. If they fail, they aren’t very effective. Do you know how much revenue your ads make? Are they worth the investment? It’s easy to understand. Measuring ROAS (return on ad spend) tells you exactly which of your PPC ads are the best money generators. This way you will be able to get the most out of your online advertisement. How to Measure ROAS You need to track the conversions and sales metrics of your PPC ads to improve ROAS. ROAS is the revenue generated by a campaign divided by the amount spent on that campaign. Most paid search platforms offer conversion and sales tracking. You can set a transaction conversion value and measure the value generated by each campaign. When measuring ROAS, be sure to consider these factors: Partner/Vendor costs: Here are the general fees and commissions assoc...

Building wealth is a fun activity. Saving up money for your retirement or education for your kids is essential. But what if your goals are even bigger? Financial freedom and no need to work? Sounds great! Now work towards your goals! But how do I learn to invest? There is so much material put there! Keep in mind that no one was born learned. We all make mistakes. We all have expectations and reality breaks them into pieces. How can you avoid making some big mistakes? By reading and learning from experienced people. Here are several points that will guide you through the path of building wealth. 1. I buy assets. Or do I? Many people think that assets are everything that has a cash value. Then others didn’t even know what is “asset”. Anyway, the real definition of this word is a bit different. An asset is something that generates money. In other words, it fills your pocket with sweet cash. Let’s borrow an idea from Rich Dad Poor Dad by Robert Kiyosaki. We have a box ...